Decisions come from connected data.
Orders, ads, fees, and returns feed one model. No siloed reports; the same numbers drive every workflow.
Dashboards · forecasts · decision logsOptimized quarterly, in isolation from pricing and stock position.
EASTSTAR
COMMERCE
SUPPLY CHAIN · LIVE
AMAZON PRODUCT JOURNEY
From Supplier to Customer.
We engineer every step of your Amazon supply chain.
SCROLL TO FOLLOW THE SHIPMENT
SHIPMENT ES-4417
UNITS4,800
LINEAssembly 03
AUDITTier 1 · Pass
01 / 06
Supplier
Verified manufacturers, audited lines, and container-level control before a single unit ships.
VERIFIED MANUFACTURING
SALES OPTIMIZED
EastStar doesn't just move products.
We engineer profitable Amazon businesses.
$0MREVENUE MANAGED
+0%AVG. 12-MO GROWTH
0%INVENTORY HEALTH
01 SUPPLIER
Verified Manufacturing
STAGE 01VERIFIED
Supplier
Factory auditPassed · Tier 1
Container loadFCL 40HQ
Lead time18 days
02 INSPECTION
Quality Approved
STAGE 02APPROVED
Quality Inspection
AQL sampling2.5 / Level II
FNSKU verify100% scanned
Defect rate0.3%
03 WAREHOUSE
Inventory Checked
STAGE 03CHECKED
Warehouse / Prep Center
Prep compliancePoly · Bundle
Cycle count99.8% accurate
Dwell time36 hours
04 FULFILLMENT
Ready for Fulfillment
STAGE 04READY
Amazon FBA
Shipment plan3 FCs · split
Check-inReconciled
IPI score742
05 DELIVERY
On Its Way
STAGE 05IN TRANSIT
Customer Delivery
Promise2-day Prime
GPS pingLive · 4.2 mi
On-time rate98.6%
06 GROWTH
Sales Optimized
STAGE 06OPTIMIZED
Business Growth
ACoS12.4% · down
Inventory healthOptimal
Net margin+6.1 pts
AI-powered commerce intelligence
Your Amazon business, run as a system.
East Star engineers the operating layer behind marketplace brands — inventory, advertising, pricing, and cash decided together. Instrumented, automated, and accountable to numbers we publish.
FORECAST ACCURACY94.2% Q2AUTOMATION COVERAGE71% TRAILING 90DCONTRIBUTION MARGIN+4.1 PTS TTMAS OF02 JUL 2026 09:14 UTC
The problem
Effort doesn't compound.
Most brands buy tasks. A listings person. An ads person. A supply-chain spreadsheet. Each one optimized alone; none of them informing the others. Revenue grows. Profit doesn't.
Listings
Advertising
Bids managed to ACOS targets that ignore contribution margin.
Inventory
Reorders chased after the stockout, at air-freight prices.
The pattern
Disconnected services. Connected competitors.
The brands taking share run one intelligence layer where every decision informs the next.
The operating system
One layer. 4 disciplines.
Work is designed once, then repeated.
Every recurring decision runs on a documented playbook. Improvisation is a bug, not a talent.
Playbooks · SOP libraries · workflow mapsAnything done twice identically is a candidate for a machine.
Automation coverage is measured and reported like a KPI. Every pipeline has a named human owner and an override path.
Coverage 71% — trailing 90dNumbers we agree to be judged by.
Targets defined up front. Forecast vs. actual, published every engagement — including the misses.
Scorecards · forecast-vs-actualThe operating system
One layer. 4 disciplines.
Decisions come from connected data.
Orders, ads, fees, and returns feed one model. No siloed reports; the same numbers drive every workflow.
Dashboards · forecasts · decision logsWork is designed once, then repeated.
Every recurring decision runs on a documented playbook. Improvisation is a bug, not a talent.
Playbooks · SOP libraries · workflow mapsAnything done twice identically is a candidate for a machine.
Automation coverage is measured and reported like a KPI. Every pipeline has a named human owner and an override path.
Coverage 71% — trailing 90dNumbers we agree to be judged by.
Targets defined up front. Forecast vs. actual, published every engagement — including the misses.
Scorecards · forecast-vs-actualOutcomes — 2025 engagements
Reported, not claimed.
Contribution margin — avg client+0% in 2 quarters2025 cohort · n=41
Forecast accuracy — Q20% +1.8 pts vs Q1Published quarterly
Automation coverage0% +9 pts vs onboardingTrailing 90d
TACOS — trailing 90d0% −1.2 pts · lower is betterPortfolio median
OPS / FULFILLMENT / 04
+31% contribution margin in 2 quarters
Demand system replaced reactive reordering; ad spend re-weighted to margin, not ACOS. Constraint: 1 hero SKU stayed capacity-limited through Q3.
Read the systemOPS / PORTFOLIO / 11
1 reporting layer across 23 P&Ls
EBITDA variance between brands cut from 19 pts to 7. Constraint: 2 brands exited the program in phase 1.
Read the system"First partner that told us what wouldn't work — then proved what would."
COO, 8-figure home brand · forecast accuracy 94.2%
See what your account looks like as a system.
The audit is 14 days, read-only data access, and ends in a report you keep either way.
Engagement model
4 phases. Numbers at every gate.
01Audit — 14 days
Diagnose
Read-only data access. Ends in a profitability model of your account and a system roadmap. Keep both either way.
02Design — 21 days
Architect
System architecture, playbooks, and the metrics we accept judgment on — stated before price.
03Build — 30–60 days
Deploy
Pipelines, dashboards, and automations deployed. Coverage reported weekly.
04Operate — ongoing
Compound
Strategists run the system. Forecast vs. actual, published monthly — including the misses.
The instrument
The dashboard your P&L has been missing.
Command center — ACME AQUATICS · USAS OF 02 JUL 2026 09:14 UTC · SOURCE: SP-API
Net revenue — Jun$1.24M +12.3%
Contribution margin — TTM23.4% +4.1 pts
Days of cover42 −6 days
TACOS — 90d8.6% −1.2 pts
Net revenue — trailing 12m
ActualsForecast — dashed, alwaysTarget
Work queue — by margin impact
| Action | Impact/mo | Status |
|---|---|---|
| Approve PO — AQ-HEATER-50W | $18,400 | Attention |
| Reprice AQ-LED-BAR-90 | $9,120 | Margin −2.4% |
| Bid rule 12 — sync to margin | $4,860 | Running |
| Listing test — AQ-FILTER-20 | $2,300 | Running |
01
Every number names its period and comparison basis. A number without both is a rumor.
02
Forecast is always dashed. One drawing convention that carries the brand promise into every chart.
03
The work queue ranks actions by margin impact. One recommended action, marked in copper. One metric is down — a credible dashboard shows it.
From the insights desk
Analysis, not content.
The system behind profitable commerce.
Proposals state metrics before price. Reports show forecast vs. actual. Start with the audit.