Solutions
Same systems. Your situation.
There are no special products here. There are 4 systems, and 3 kinds of operators under 3 kinds of pressure. What changes is the install order — and which number we fix first.
“Revenue grew. Profit didn’t.”
$5M–$50M private-label brands
Read the track Track 02 — aggregators“EBITDA varies 20 points between brands.”
Portfolios of 10–60 brands
Read the track Track 03 — manufacturers“We make the product. Everyone else profits from it.”
Factories and distributors going direct
Read the track"Revenue grew. Profit didn't."
You're the founder or COO. Ad costs rise faster than sales, the agency reports activity, and the P&L reports the truth. The call usually comes after the second flat-profit quarter on growing revenue.
That quarter is not a coincidence — it's the operating model hitting its ceiling. Disconnected services optimize their own metric; nobody owns the margin.
Avg client outcome — 2025 cohort
+23% contribution margin in 2 quarters
- Margin compression — costs up, price frozen since launch.
- Ad spend rising faster than sales, optimized to the wrong denominator.
- Every fix so far has added headcount, not capacity.
The audit ends with a profitability model of your own account — your SKUs, your fees, your margin bridge. Not a sample deck. You keep it either way.
"EBITDA varies 20 points between brands, and the board wants to know why."
You bought the brands; you inherited the operating chaos. Every P&L is built differently, every playbook lives in someone's head, and a diligence-grade answer takes 3 weeks and 4 spreadsheets.
The variance isn't a talent problem. It's the absence of a standard.
Reference case — 23 brands, EU-5
EBITDA variance 19 pts → 7 pts
- No unified data layer — 23 brands, 23 report formats.
- Playbooks are people; people leave.
- Board reporting is an archaeology project, quarterly.
The audit runs on a 3-brand sample and returns one reporting layer across them — the same layer that would run the portfolio. Constraint from the reference case: 2 brands exited the program in phase 1. Standardization has a cost, and we report it.
"We make the product. Everyone else profits from it."
You own the factory floor and none of the shelf. Going direct means channel conflict with the buyers you still need, a MAP policy that collapses the first week nobody enforces it, and a marketplace muscle your org chart doesn't have.
The first failed launch is usually the tuition. The roadmap below is what the second attempt looks like when it's engineered.
Typical engagement
Phased over 3–4 quarters · metrics at every gate
- Channel conflict — your buyers are also your competitors now.
- MAP collapse — the floor is only as real as its enforcement.
- Zero marketplace muscle in-house, and hiring it takes a year.
Every phase has a gate metric agreed in advance. If phase 1's number doesn't clear, phase 2 doesn't start — and you'll have the map either way.
No new products
3 tracks. 4 systems. 0 new products.
The table your procurement team would build anyway, built for them.
| Track | Arrives with | First install | First-quarter metric | Audit deliverable |
|---|---|---|---|---|
| 01 Operators | Flat profit on growing revenue | Profit & Pricing + Demand | Contribution margin Δ | Profitability model of your account |
| 02 Aggregators | EBITDA variance across brands | One reporting layer | Variance between brands | The layer, live on a 3-brand sample |
| 03 Manufacturers | Channel conflict + a failed launch | Listing + price guardrails | Direct-channel contribution | Phased roadmap, gate metrics named |
- Arrives with
- Flat profit on growing revenue
- First install
- Profit & Pricing + Demand
- First-quarter metric
- Contribution margin Δ
- Audit deliverable
- Profitability model of your account
- Arrives with
- EBITDA variance across brands
- First install
- One reporting layer
- First-quarter metric
- Variance between brands
- Audit deliverable
- The layer, live on a 3-brand sample
- Arrives with
- Channel conflict + a failed launch
- First install
- Listing + price guardrails
- First-quarter metric
- Direct-channel contribution
- Audit deliverable
- Phased roadmap, gate metrics named
Start where your number hurts.
The audit is the same instrument for all 3 tracks — 14 days, read-only access, and a deliverable you keep.
